Many dental offices have a target audience they’d like to gear their marketing towards. For example, they may focus on families or seniors. A reputable agency can help a dental practice develop effective marketing for dentists campaigns that attract and convert. They will also optimize their ROI by focusing on the channels that deliver results.

Website

When a person needs a dental appointment, they open up their preferred search engine and type “dentist office near me.” They then scroll through the list of results. What will make them click your listing instead of someone else’s?

Optimizing and updating your Google My Business (GMB) listing is a key part of any effective digital marketing strategy. It’s important that you include accurate and relevant information like your address, hours of operation, phone number, and services offered.

Content marketing is another great tool for dentists looking to increase their visibility. Posting informative blogs or articles about your practice can help build trust with potential patients and also drive traffic to your website. A digital marketing agency can assist you with writing compelling messaging that resonates with your audience.

Social Media

Using social media is an important part of dental marketing. It helps build your online community by engaging with patients and sharing content that is relevant to them. It also allows you to promote your services and giveaways.

Facebook is one of the most popular platforms for engaging with audiences and can be used to share informative posts about oral health and other dental topics, as well as run paid ads. It has extensive demographic targeting options that allow you to target people by age, location, interests, and more.

Instagram is another great platform to use for sharing relatable human moments from your dental office, as well as photos and videos of your staff. It’s also a good place to host contests and giveaways for patients.

Blogging

Blogging is a great way to attract new patients and increase engagement with existing ones. Blog posts can answer common questions, share helpful tips and advice, and demystify dental procedures.

Ensure that your content is beneficial to readers by including images and videos. Including these elements will keep visitors engaged and can help with SEO.

A good practice is to include a call-to-action within your blog posts. This can be a link to your website or even to a landing page where potential patients can book an appointment. New technologies make this process even easier, with appointment reminders sent by text message or email.

Email Marketing

Email marketing is a great tool for dentists to build relationships with their patients, promote their services, and establish themselves as oral health experts. By using email to send out regular newsletters, appointment reminders, and educational content, dentists can keep their patients informed and engaged, which can lead to more appointments and referrals.

Adding personalization to your emails can increase engagement. By including a patient’s name, referencing their previous visit, or commenting on their dental progress, you can make your emails feel more relevant to each individual and help create a more connected relationship.

There are many ways to build your dental email list, from incorporating sign-up forms in new patient paperwork, to placing a website form on your homepage or other prominent location. Be sure to utilize email analytics to monitor and improve your campaigns over time.

Influencer Marketing

Creating influencer marketing campaigns can be an effective strategy for dental entrepreneurs. By choosing wisely, fostering authenticity, adhering to ethical guidelines, and measuring outcomes, dentists can harness the power of social media influencers to build brand awareness and attract new patients.

The best influencers for dental marketers are those with a dedicated audience that trusts their recommendations. These influencers can promote your products or services through testimonial videos, vlogs, and TikTok takeovers.

User-generated content (UGC) is also an excellent way to promote your dental practice. It humanizes your brand and builds trust with your audience. Sharing UGC on your social media can boost engagement, and it may even lead to increased patient loyalty.